Influence of Brand Loyalty and Perceived Quality Analysis on Consumer Purchase Decisions

The purpose of this research is to analyze the effect brand loyalty and perceived quality on consumer purchasing decisions. design used in study uses a quantitative associative method. Based results data analysis that has been carried out first hypothesis (H1), which states positive significant decisions, t-count value 8,197 greater than t-table value, 1,666, testing second (H2), decisions obtained by 10,769 means have while R-square 0.616 variables influence 61.60% remaining 38.40% are influenced other variables.